How Whiteboard Explainer Videos Work Great For Promoting Your Business?

Students are all ears to their teacher when he puts a marker on the whiteboard to explain something very important. And that important thing will be there forever in the minds of the students. The same kind of attention is required from the viewers when you are introducing a new product/service, isn’t it? The concept of the whiteboard is again a reliable strategy here, but this time, it’s digital. Yes, we are talking about whiteboard explainer videos that take your message to the masses. If you have any doubts about the potential of whiteboard animation, this article clears the air for you. So, here you go:

Simple and Funny! That’s how whiteboard videos appear:

People who are sitting around your conference table are not expecting a magnum opus on the screen. In fact, they love simple storytelling to get a clear idea of your company and its products/services. Though there are various types of visual content to narrate your brand story, whiteboard explainer videos are simple yet aesthetic ones with hand-drawn images and text. Further, you can convey your message clearly with a voiceover. People enjoy videos that share fun and valuable information. Suppose, there is a funny cartoon character narrating the story, they pay attention to it. You can cash on this viewer behavior through a whiteboard video just as Pepipost, an email delivery services company, did:

Consume your viewers

When you witness something beautiful unravelling, you just can’t turn your eyes, right? Your viewers would have this kind of experience when they watch images and text unfurling on a whiteboard. Make sure you have the best narration and images for your whiteboard video, it will totally hold your viewers’ attention from the beginning to the end. After all, that is the kind of response you expect for your content, isn’t it?

Whiteboard animations leave a mark

As a content provider, it is natural you expect your content to be memorable. There are several methods to produce such beautiful videos and one among them is Whiteboard animation. Generally, when does someone forget a video they watched a while ago? When he/she finds it difficult to understand the story or the jargon, they are more likely to let it slip from memory. Then, you must need a match-winner when you have to present your technicalities in the content, right? Whiteboard animation is the one you need to leave a mark in the minds of your audiences. Here you see how Dr. Reddy’s Laboratories beautifully narrated the story of Econorm through a whiteboard explainer video without compromising in the use of jargon:

Cost optimization

For-profit or non-profit, cost optimization deserves a lot of attention at every inch of the organization. The same follows while planning an explainer video for your products/services too. If you are looking for something that gives higher returns on lesser investments, whiteboard explainers are the right pick for you as their production cost is lower than that of any other video type, while taking very short time to be produced.

We all know the fact that Google loves videos and so, it is well-recommended for you to use appropriate video content on several parts of your website such as Products/services page, About page, and Email Newsletters. But does it really work? Let us clear the air for you with some breathtaking statistics. If your landing page has an enticing video content that describes the advantages of converting on the page, the conversion rate is increased by 80%. Customers these days have more choices as the competition in every business niche has seen a steep rise. This scenario prompts the customers to search for some reliable sources before making a purchase decision. And thus, product videos have become responsible for more than 50% of the in-store sales of a business. Remember, your target audiences are getting impatient to read all the content that you write on your website. So, more visual content you offer, the better engagement you get from your visitors. And for all the reasons mentioned above, whiteboard videos are the best choice for you.