How Corporate Videos Work The Magic For Global Brands?

Corporate videos –  for entrepreneurs, this term is not alien, is it? Multinational brands like Google are giving a blank check to their agencies to create informative and interactive videos. But why? There must be something very special about these video creatives. Come, let’s delve into the way they do magic.

A Corporate Video can Tell Everything about Your Brand

‘A picture is worth a thousand words’ – can anyone deny it? Then, imagine the potential of a video in depicting your brand story. Right from the birth of your company, to the milestones it reached and to the position it is in now, every minute information about your company can be conveyed through captivating corporate videos. Moreover, a well-crafted video can summarize the whole brand story faster than any verbal content. Don’t believe? Take a look at Hubspot’s corporate video that tells you A to Z of the company in just 150 seconds.

Videos are everyone’s delight

You would love to watch a two-minute video rather than skimming through a thousand word article to know about a person or an organization, wouldn’t you? And it is not just you who love moving images, but everyone out there. Suppose, you are representing your company in a global convention or pitching a new business idea to potential investors. What should you do in the first place? You cannot directly jump into the topic as you have to tell whatabouts of your business. A well crafted corporate video of your company would do great in impressing the people and remember, the first impression is the best impression. So, there might be n number of content types but corporate videos are the best to convey your brand story.

Come in the front row

What’s the gateway for information on the internet? Search Engine. This jargon might sound strange to you. So, let us put it in the way you call it – Google. Before making a decision, you usually ask Google for recommendations and so do everyone. So, it is well recommended for your company to be on the radar of this search engine giant to be visible to people who can be your potential customers. Google favors the websites that give value to its users and so, it looks for the ones that contain a video. So, an informative corporate video can help you come top on the search engine results page (SERP) and gain more traffic to your website.

Spread Your Word to the World

Social media is not just about Likes and Shares, but also about brand reputation and credibility. Social media is now a hangout for billions of people, including your potential users too. And what these peers love on social media? It’s video content that accounts for more than 70% of web traffic. So, you have a chance to tap the potential of social media for your business with an enticing brand video that showcases your company as an industry leader. But let us tell you, corporate videos are not just meant for depicting your brand history, you can create one with convincing storytelling for any occasion to spread the word across the world. And engagement! Leave it on social media, just as Chevrolet did.

Your words may fade away, but not a video. They are efficient in carrying your message to masses and convincing in narrating the story to the folks. For this reason, video marketing is a trend now and will be there forever. And this is why, businesses, especially corporates, are looking at and investing a lot in creating corporate videos. Creativity has no barriers and you can tell your story in any content type such as live-action or animation. And let us tell you, corporate animation videos have a great significance than other video types as there are no creative constraints.

And here we got some corporates who have already jumped on the bandwagon of animated videos:

SirionLabs

The global supplier management company wished to tell how its services help its clients with smoother supply chain operations in an enticing way. The corporate turned to animation videos to spread its message while making the entire narrative funny. At the same time, the company wanted to be precise with its message by providing an outlook of how it influences every aspect of supplier management.

Here you go with the corporate video of SirionLabs:

Tech Mahindra

Electricity is the fuel that the whole world runs on and the shortage in its supply is a common challenge for every nation. To resolve this issue, the multinational technology services company, Tech Mahindra, came up with Microgrid model. To spread the word across the world, the company created visual content that features stock footage along with animation. The way they begins the video is very interesting. Rather than coming to the point directly, Tech Mahindra tried to earn the attention of the audiences with its note on contemporary electricity crisis as you see it here in the video:

Abhibus

One of the leading online bus-ticketing company in India, Abhibus, wanted to describe it’s brand story through a corporate video. It wanted to describe all the salient features; right from available platforms to available bus routes to payment modes to 24/7 customer service. To gain the trust of its users, the company also planned its video to feature some great statistics. And the end result is a convincing visual content that pulls you to try Abhibus. Want to see? Here you go:

And the list is endless to prove the advantages of animation videos for corporates. In a nutshell, corporate videos are advantageous for a business for several reasons that you cannot look over. And when you decide to bet on video content, make sure an attention-grabbing animation video should be there on your plate, for sure.