November 10th, 2015

Why do small businesses need explainer video

small businesses, explainer video

An explainer video worked wonders for a multi-national company. But will it bring the same results for your small business? The answer is a big YES! Explainer videos are not just for one kind of business or industry. If you are a small business going for a launch soon or trying to revamp your marketing strategies, look no further. Explainer videos are your best bet at gaining visibility and being on par with well-established businesses.

–If you are a small team, explainer video will do half your marketing work. All you have to do is get a video done from a good creative agency and spread it across various platforms. Video has widespread reach as it is easily shareable. These days almost every website and social media support video uploading and sharing. You can share or embed your video not only on your own website but also on other social networking sites and industry-specific online forums.

–If you are planning a complete revamp of your brand, what better way to start than with a new explainer video. A website with a video looks attractive. Also, a video will eliminate the need for lots of textual information that might otherwise go unnoticed. A short 90-seconds video can give a complete overview of your business along with highlighting the significant features of the product/service.

–It’s been proven over and again that video boosts conversions. People are more likely to be attracted to a brand that has a video tagged along. Explainer videos have increased the conversion rates up to 85%. Click-through rates have drastically risen for websites that have videos embedded.

–A new business needs to build credibility to attract customers and stay ahead in the game. A video can help with this by showcasing your brand’s story, introducing your business to the world, and directly talking to potential customers.

–Increased conversions gives you better ROI. Explainer video is the perfect one- time investment for a long running ROI. You can track your video’s analytic’s and measure exactly what’s working and what’s not.

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