June 19th, 2013

How is an Explainer video created?

Explainer Video Development Process

The above image details our internal process for producing a high quality explainer video.

There are several stages involved in the production of a high quality explainer video:

Research and Script – A suitable script is creating after studying the needs of business, and its target audience. The script needs to be engaging and entertaining. Without doubt, this is the most important asset to any video.

Storyboarding – A storyboard helps to visualise the script. It helps set the stage for how the video is going to progress, with scenes to resemble critical parts of the video.

Voiceover – Once the script and storyboard are finalised, a voiceover needs to be created. This is usually done with the help of a professional voiceover artist.

Theme Design and Infographics – This is where the art style is decided and necessary infographics created.

Animation – With all the necessary pieces of the puzzle in place, the animation is put together, edited and delivered.

Audio and Editing – A suitable BG Music and SFX is added, and the video is edited for crispness.

Delivery – A 720p or 1080p HD video is rendered, and this final video is delivered in various formats for use on various platforms.

A typical explainer video requires about 4-6 weeks of production time. This could vary depending on the complexity of the subject.

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