Choosing the right call to action statement for your explainer video
Your viewers have watched your explainer video, but what do they do next? A call-to-action guides the viewers and brings them one step closer to your product. All your efforts will be in vain if you don’t include a call-to-action at the end of your explainer video.
Just ask yourself why do you want people to watch your explainer video- to Subscribe to the service, Buy the product, Invest in the company, Fill the membership form, Register for newsletters or Avail a free service using a Coupon Code. The content may vary but the objective is the same- to increase conversion rate and attract more customers. These quick tips can make your call-to-action more effective.
Speak to the audience directly:
Maintain a conversational tone while writing a call-to-action. Directly ask the audience to take action. Include verbs rather than adjectives or adverbs. A study in the Science of Social Media Research reported that ‘verbs’ beat other ‘parts of speech’ by earning more shares on social networking sites.
Tell the viewers what they will be missing out on if they don’t take the prescribed action at once.Create a sense of urgency so that your viewers take action IMMEDIATELY!!
No beating around the bush when it comes to call-to-action. Tell the viewers exactly what you want them to do. You can be witty and add a hint of humour to your call-to-action, but make sure your viewers understand what you are trying to convey. Confusion can lead to you losing out on potential customers. So, be clear and to the point.
Give them a reason to take action:
What’s in it for the customers? Tell the viewers why should they opt for you? Identify the value your product will bring to the users. For instance- Sign up to optimize your sales, Subscribe to get free tips on improving your blog.
Short and catchy:
The ideal length of a call-to-action is about 90-150 characters. Anything longer than that and your viewers will lose their interest. Highlight your call-to-action with bright colours and catchy graphics. One glance at the statement should convey the information to the viewers.