We all have grown up enjoying stories. Whether from a storybook, a movie or simply stories shared by our friends about their experiences. But why do we feel so much more engaged when we hear a narrative about events? Well science plays a major role in it. When we are being told a story, things change dramatically. Not only are the language processing parts in our brain activated, but any other area in our brain that we would use when experiencing the events of the story are too.And they create the same magic wherever they are told, through whichever medium. Let’s take a look at three reasons why storytelling is key to your company.
ENGAGE THE LISTENER
Stories produce experiences. And experiences leave lasting impressions. They go far deeper than facts, figures or features. And by creating a story-based experience, you cause your audiences to walk away with an impression of your brand that sits deep in their hearts. Now, something that offers an engagement so strong can’t be ignored. Here’s a structure that will help you communicate a message in the most effective way:
Setting: Set the stage
Conflict: Illustrate a problem that listeners can relate to
The Quest: Explain how that problem can be fixed and fix it!
Resolution: Show how everything is better now that you fixed the problem. This is also your call to action!
Here’s another interesting article that digs deep into engagement and the effects of storytelling on the brain.
As a brand, you always want your customers to reach you, buy your product or avail your services. Now how do you ensure that? The answer lies in how you tell your story to the world! As studies have shown that when it comes to decision making, we favour emotion and feelings over reasoning. So, if a story is compelling, it will draw an emotional response from your customers.
HAVE A LASTING IMPACT
Stories are the emotional glue that connects you to your customers. It’s those stories that create a real connection. So when you share an idea though a story, you are in fact heightening your listener’s emotional state, causing them to feel and relate to what you’re saying. And when we relate to something, we have it etched in our memories forever.